[…] This stance is not contradictory: Dj-ing is writing, writing is Dj-ing. Writing is music, I cannot explain this any other way. Take Nietzsche, for instance, whose brilliant texts are almost musical. Obviously, you feel the rythm inside a great poet stanza, but it’s there within the great philosophers’ paragraphs as well. So many media and cultural techniques of interpretation coexist – reading, watching, listening, surfing, dancing – that this textual/sonic synaesthesia demands a great deal from us. Yet in pop culture, that deadly inertia I mentionned earleir can put a stop to the idealism of coexistence. people can become so unreflective n their usual media-habits that any kind of systemic renewal takes a long time to succeed.